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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/9574

Title: Medical Tourism: Opportunities, Challenges And Strategies For India
Authors: Upadhyaya, Makarand
Hakeem, Abdul
Keywords: Medical tourism
hospitality
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Issue Date: 2013
Publisher: Gunadarma Publisher
Abstract: This research paper explores the rapidly growing sector of medical tourism in India and strives to compre-hend the ways by which India is developed as a global healthcare destination. Generally, medical tourism can be defined as the provision of cost effective private medical care in collaboration with the tourism industry for patients requiring surgical and other forms of specialized treatment. Growing demand for advanced medical services saw the expansion of health tourism within the private sector in the past two decades. People from all over the world are travelling to other countries to procure medical, surgical and dental care. While at the same time having leisure and fully experiencing the attractions of the countries being visited by them. Medical tourism is perceived as the fasted growing segment in marketing India as a destination. Promotion of medical tourism will raise the standards of health care across the country through competitive market practices, which will translate to an increase of the standards in the public sector.
URI: http://hdl.handle.net/123456789/9574
ISBN: 978-602-9438-24-6
Appears in Collections:Published Article Ekonomi

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